Dixie Cup Dispenser Mania
A quick history of the Dixie Cup:
The disposable paper cup became successful after people realized that sharing water glasses and ladles carried germs. The idea, created by Lawrence Luellen in 1907, took off with the invention of vending machines using the new disposable cups. Hugh Moore started to inform the public about the safety of using the new product. In 1912, a company named Health Kup was formed to make and market the machines. The vending machines were used on trains throughout the nation.
A flu epidemic after the first world help increase demand fo the Health Kup, as people did not want to share cups and glasses. In 1919 Health Kup’s name was changed to the Dixie Cup and became part of the Dixie Cup Corporation. Dixie Cups became even more popular when used for ice cream.
Even with the popularity of plastic water bottles, Dixie cups are still used throughout the world to this day.
This ad shows how excited kids were when you called them in for lunch and took out the Dixie Cups from the awesome dispenser for all to enjoy. I guess it did not take much to impress these kids.
1958 Chevy Impala
The 50s was the era of space-age technology, which was reflected in the car designs, with the fins and techno-looking chrome.
This Chevy Impala was a huge car! It was Chevy's best seller and was considered to be a new car, that is, had many new features on it. The chassis was redone, which consisted of a frame that was called the X-built Safety Girder. A wheelbase with 4-coil suspension and the optional level air suspension was added to make it seem like it was flying or riding on air, as the ad states. Maybe that is why the helicopter is in drawing. I am a bit nervous that the pilot is waving back with his hand near the rotor blades. Anyways, the Impala had new V8 engine to add to its many features.
It appears in the small drawing that the lady driving the car is on her way to pick up her crop-dusting husband pilot, who has just dumped a large load of fertilizer on the houses below.Innovative graphic design in the pre-computer era
Container Corporation of America (CCA), founded in 1926, manufactures corrugated boxes. The ads by CCA were the best in the magazine. It was obvious that the company cared about creating an advertisement that was not only informative, but artistic as well. The company's founder, Walter Paepcke, was an avid supporter of the Institute of Design in Chicago, and the Aspen International Design Conference. Both of these organizations were influenced by European Modernism. Egbert Jacobsen was hired to be director of design with the company, where the company's identity program was put in place. He hired many well-known artists and designers to create the ads, including Herbert Bayer, Jean Carlu, Fernand Léger, Herbert Matter and many others, mostly from Europe.
The poster series entitled Great Ideas of Western Man found its way to magazines such as Time, Fortune and New Yorker.
This advertising campaign was conceived by Herbert Bayer, design consultant for CCA. The series, running from 1950-1975, featured prominent artists and designers combining their artwork with quotes from philosophers, scientists and politicians. The CCA logo appears in each ad, though the placement and typography vary from ad to ad.
The ad campaign introduced these artists to the public, who were mostly unaware of the names behind the art. Walter Paepcke understood the value of intelligent, consistent and innovative corporate communication, as is evident with these groundbreaking ads.
